Product Dashboards

YeboLearn's dashboard ecosystem provides real-time visibility into platform performance, user behavior, and business metrics. Dashboards are designed for different audiences and use cases, from executive summaries to operational monitoring.

Dashboard Architecture

Dashboard Stack

Data Sources → Segment → BigQuery → BI Tools → Dashboards
                           ↓
                      Mixpanel (Product)
                      Metabase (Business)
                      Custom (Operations)

Update Frequencies:

• Real-time: Critical operational metrics (uptime, errors, active users)
• 5-minute: Product usage, feature adoption
• Hourly: Business metrics, revenue tracking
• Daily: Cohort analysis, retention metrics
• Weekly: Executive summaries, trend analysis

Access Control

Dashboard Access Levels:

Level	Access	Dashboards	Users
Executive	All dashboards	15+	CEO, CFO, CPO, CRO, Board
Department Head	Department + shared	8-12	VPs, Directors
Manager	Team + shared	5-8	Managers, Leads
Team Member	Relevant only	2-4	ICs, Analysts
Read-Only	Selected public	1-2	External advisors

Executive Dashboards

CEO Dashboard (Daily Review)

Purpose: Single-page view of company health

Update Frequency: Real-time for critical metrics, hourly for others

Sections:

1. North Star Metric

┌─────────────────────────────────────────────────┐
│ Active Learning Hours per School                │
│                                                 │
│ Current Month: 385 hours/school                │
│ Target: 800 hours/school                       │
│ Progress: 48% ████████░░░░░░░░░░ [Below Target]│
│                                                 │
│ Trend (last 6 months):                         │
│ Jun  Jul  Aug  Sep  Oct  Nov                   │
│ 320→ 340→ 358→ 368→ 375→ 385                   │
│                                                 │
│ Growth: +20% since June                        │
└─────────────────────────────────────────────────┘

2. Business Health (Traffic Light)

┌──────────────────────────────────────────┐
│ Metric              Status    Trend      │
│─────────────────────────────────────────│
│ MRR Growth          🟢 Good    ↗         │
│ Net Churn           🟢 Good    ↘         │
│ DAS                 🟢 Good    ↗         │
│ Platform Uptime     🟢 Good    →         │
│ NRR                 🟢 Good    ↗         │
│ LTV:CAC             🟢 Good    →         │
│ Rule of 40          🟢 Good    ↗         │
└──────────────────────────────────────────┘

3. Key Metrics (Current vs Target)

Metric	Current	Target	Status	Variance
MRR	$247K	$250K	🟡	-1.2%
Active Schools	145	150	🟡	-3.3%
DAS %	75%	75%	🟢	0%
Net Churn	-2.3%	<5%	🟢	+58% better
New Schools (MTD)	13	15	🟡	-13%

4. Weekly Highlights

• Wins: 2 Enterprise upgrades ($9,000 MRR), 99.94% uptime maintained
• Concerns: New school acquisition below target, need marketing push
• Actions: Launch November campaign, accelerate 3 high-value deals

Key Features:

• One-click drill-down to detailed reports
• Automated alerts for red/yellow metrics
• Week-over-week and month-over-month comparisons
• Exportable to PDF for board meetings

CFO Dashboard (Financial Focus)

Purpose: Revenue, profitability, and unit economics tracking

Sections:

Revenue Metrics

Monthly Recurring Revenue (MRR)
┌─────────────────────────────────────────────┐
│ Current MRR: $247,000                       │
│ vs Last Month: +$9,000 (+3.78%)            │
│ vs Last Year: +$102,000 (+70%)             │
│                                             │
│ MRR Movement (November):                    │
│ Starting MRR:     $238,000                  │
│ + New:            +$18,000                  │
│ + Expansion:      +$7,200                   │
│ - Contraction:    -$3,600                   │
│ - Churn:          -$12,600                  │
│ Ending MRR:       $247,000                  │
│                                             │
│ Annual Run Rate (ARR): $2.96M               │
└─────────────────────────────────────────────┘

Revenue by Tier
Enterprise:  $54,000 ████████████░░░░░░░ 21.9%
Professional:$153,000█████████████████████61.9%
Essentials:  $40,000 ████████░░░░░░░░░░░ 16.2%

Profitability Metrics

Metric	Value	Target	Status
Gross Margin	78%	>75%	🟢
CAC	$2,850	<$3,000	🟢
LTV	$42,500	>$40,000	🟢
LTV:CAC	14.9:1	>3:1	🟢
CAC Payback	2.1 mo	❤️ mo	🟢
Magic Number	0.85	>0.75	🟢

Cash Flow Forecast (Next 12 Months)

Month     Revenue   Expenses   Net CF   Cumulative
Dec 2025  $285K    $240K      +$45K    $45K
Jan 2026  $295K    $248K      +$47K    $92K
Feb 2026  $308K    $255K      +$53K    $145K
...
Nov 2026  $420K    $335K      +$85K    $785K

CPO Dashboard (Product Focus)

Purpose: Feature adoption, user engagement, and platform health

Sections:

Feature Adoption Heatmap

Feature                Nov    Oct    Sep    Trend
AI Lesson Planner      88%    87%    86%    ↗
Smart Quiz Generator   81%    79%    76%    ↗
Auto-Grading          77%    76%    75%    ↗
Curriculum Alignment   73%    71%    68%    ↗
Resource Library       68%    67%    65%    ↗
Progress Tracking      66%    64%    63%    ↗
Plagiarism Checker     61%    59%    56%    ↗
Parent Portal          54%    52%    48%    ↗
Student Analytics      50%    47%    42%    ↗
Live Collaboration     47%    42%    35%    ↗

User Engagement

Daily Active Schools (DAS)
┌────────────────────────────────────────┐
│ Current: 109 schools (75% of base)     │
│                                        │
│ Weekly Trend:                          │
│ Week 1: 106 (74%)                      │
│ Week 2: 108 (75%) ↗                    │
│ Week 3: 109 (75%) →                    │
│ Week 4: 111 (77%) ↗                    │
│                                        │
│ By Tier:                               │
│ Enterprise:     100% (12/12) 🟢        │
│ Professional:   85% (72/85)  🟢        │
│ Essentials:     52% (25/48)  🟡        │
└────────────────────────────────────────┘

Weekly Active Users (WAU): 11,240
Teachers: 1,860 (80% activity rate)
Students: 9,380 (63% activity rate)

Platform Performance

Metric	Current	Target	24h Change
Uptime	99.94%	99.9%	🟢 No change
Avg Load Time	1.8s	<2.0s	🟢 -0.1s
Error Rate	0.12%	<0.5%	🟢 No change
API Response	280ms	<300ms	🟢 -5ms

CRO Dashboard (Sales & Revenue)

Purpose: Sales pipeline, conversion rates, and revenue growth

Sections:

Sales Pipeline

Pipeline Value: $3,070,000 (3.2x coverage)

Stage            Opps   Value      Weighted    Win Rate
Qualified        45     $1,280K    $256K       20%
Demo Completed   32     $890K      $356K       40%
Proposal Sent    18     $520K      $312K       60%
Negotiation      12     $380K      $304K       80%
─────────────────────────────────────────────────────
Total            107    $3,070K    $1,228K     40%

Target Q1 2026: $390K ARR
Weighted pipeline: $1,228K (3.2x coverage) 🟢

Conversion Funnel

Monthly Funnel (November)
Leads (inbound + outbound):  420 leads
  ↓ (30% qualify)
Qualified Opportunities:     126 opps
  ↓ (55% get demo)
Demo Completed:              69 demos
  ↓ (45% receive proposal)
Proposal Sent:               31 proposals
  ↓ (48% close)
Closed Won:                  15 schools 🎯

Overall Conversion: 3.6% (lead → customer)
Target: 3.5% 🟢

Rep Performance

Rep	Pipeline	Closed (Nov)	Win Rate	Avg Deal
Sarah M.	$680K	5 schools	52%	$2,100/mo
David K.	$520K	4 schools	48%	$1,850/mo
Lisa P.	$450K	3 schools	42%	$1,600/mo
New Rep	$180K	1 school	28%	$900/mo

Team Dashboards

Product Team Dashboard

Purpose: Feature performance, user feedback, and roadmap tracking

Daily View:

• Feature usage (daily active users per feature)
• New feature adoption curves
• Bug reports and error rates
• User feedback sentiment
• A/B test performance

Weekly View:

• Feature retention cohorts
• User journey completions
• Engagement score distributions
• Platform performance trends

Key Widgets:

Feature Launch Performance

Live Collaboration (Launched Sep 1)
Day 30 Adoption: 35% (target: 30%) 🟢
Day 60 Adoption: 47% (target: 40%) 🟢

Adoption Curve:
Week 1:  12% ███░░░░░░░
Week 2:  18% █████░░░░░
Week 4:  25% ███████░░░
Week 8:  35% ██████████
Week 12: 47% █████████████

Bug Tracking

Severity	Open	In Progress	Closed (7d)
Critical	0	0	2
High	3	5	12
Medium	18	8	28
Low	42	6	35

Customer Success Dashboard

Purpose: Customer health, retention risk, and expansion opportunities

Account Health Scores:

Health Score Distribution
Healthy (80-100):      92 schools (63%) 🟢
Moderate (60-79):      31 schools (21%) 🟡
At-Risk (40-59):       14 schools (10%) 🟠
Critical (<40):        8 schools (6%)   🔴

Weekly Change:
Improved:  12 schools ↗
Declined:  8 schools ↘
Stable:    125 schools →

At-Risk Accounts (Prioritized):

School	Health Score	Risk Factors	Owner	Next Action
Springfield Academy	28	No login 12d, 1 feature	Jessica	Call scheduled
Oak Valley School	35	Usage -45%, support issues	Marcus	On-site visit
Riverside Prep	42	Single user, budget concern	Sarah	Renewal meeting

Expansion Opportunities:

School	Current Tier	Upsell Signal	Potential ARR	Probability
Maplewood High	Professional	320 students	+$32,400	78%
Lincoln Academy	Professional	12 features used	+$32,400	65%
Cedar Grove	Essentials	Heavy AI usage	+$11,600	52%

Marketing Dashboard

Purpose: Campaign performance, lead generation, and attribution

Campaign Performance (Last 30 Days):

Channel          Spend    Leads   CPL     Conversions  CPA
LinkedIn Ads     $4,200   85      $49     6           $700
Email Campaigns  $1,500   112     $13     5           $300
WhatsApp         $800     48      $17     2           $400
Events/Webinars  $2,200   38      $58     3           $733
Content/SEO      $1,200   65      $18     2           $600
─────────────────────────────────────────────────────────
Total            $9,900   348     $28     18          $550

Lead Funnel:

Website Visitors:    12,450
  ↓ (8.5% engage)
Content Downloads:   1,058
  ↓ (33% convert)
Leads Generated:     348
  ↓ (36% qualify)
Marketing Qualified: 125
  ↓ (14% close)
New Customers:       18

Visitor → Customer: 0.14% conversion

Content Performance:

Content	Views	Leads	Conversion	Quality Score
"AI in Education" Guide	2,450	85	3.5%	High
Webinar: Lesson Planning	420	68	16%	Very High
Case Study: Maplewood	1,280	42	3.3%	Medium
Blog: Auto-Grading Tips	3,850	28	0.7%	Low

Engineering Dashboard

Purpose: System health, performance, and incident tracking

System Health:

Platform Status: 🟢 All Systems Operational

Uptime (30d):           99.94%
Incidents:              1 (26 min downtime)
MTTR:                   26 minutes
Error Budget Remaining: 98.4%

Performance Metrics:
API Response Time:  280ms (↓ 5ms vs yesterday)
Page Load Time:     1.8s (↓ 0.1s vs yesterday)
Database Queries:   <100ms avg
CDN Hit Rate:       94%

Real-Time Monitoring:

Metric	Current	5min Avg	1hr Avg	Status
Active Users	2,840	2,755	2,420	🟢
Requests/sec	485	472	428	🟢
Error Rate	0.08%	0.10%	0.12%	🟢
CPU Usage	42%	45%	48%	🟢
Memory Usage	68%	67%	65%	🟢

Infrastructure Costs (Monthly):

AWS Compute:     $18,500 (66%)
AWS Storage:     $4,200 (15%)
CDN (Cloudflare):$2,800 (10%)
AI APIs:         $18,500 (66% of total)
Third-party:     $5,840 (21%)
─────────────────────────────────
Total:           $28,000 COGS

Operational Dashboards

Daily Operations Dashboard

Purpose: Real-time monitoring for on-call teams

Critical Metrics (Refreshes every 30 seconds):

🟢 Platform Status: Operational
🟢 API Status: Operational
🟢 Database: Operational
🟢 AI Services: Operational

Active Users (Right Now): 2,840
Requests (Last Minute): 8,720
Errors (Last Minute): 6 (0.07%)
Queue Depth: 42 jobs

Alert Status:
Critical: 0
Warning: 2 (High database CPU, High memory usage)
Info: 5

Recent Activity (Last 15 minutes):

• 13:42 - High database CPU alert triggered (resolved)
• 13:35 - 500 new users logged in
• 13:28 - AI API rate limit warning
• 13:15 - Database backup completed successfully

Support Dashboard

Purpose: Customer support ticket tracking and SLA monitoring

Ticket Overview:

Open Tickets: 48
  Critical (P1): 0    Target: <1 hour   SLA: 🟢
  High (P2):     3    Target: <4 hours  SLA: 🟢
  Medium (P3):   18   Target: <24 hours SLA: 🟢
  Low (P4):      27   Target: <72 hours SLA: 🟢

Today's Activity:
New:      22 tickets
Resolved: 28 tickets
Backlog:  -6 (improving)

Top Issues (Last 7 Days):

Issue	Count	Avg Resolution	Status
Login problems	18	2.5 hours	Known bug fix in progress
Quiz Generator errors	12	1.8 hours	Resolved
Slow loading	8	3.2 hours	Investigating
Feature requests	15	N/A	Logged for PM review

Support Satisfaction:

• CSAT Score: 4.6/5.0
• First Response Time: 18 minutes avg (target: <30 min)
• Time to Resolution: 4.2 hours avg (target: <24 hours)

Specialized Dashboards

AI Usage Dashboard

Purpose: Track AI feature usage, costs, and performance

AI Usage Overview:

Total AI Requests (November): 98,500
Daily Average: 3,283 requests
Growth vs October: +7.3%

Cost per Request: $0.188
Total AI Cost: $18,500/month
Revenue from AI users: $178,500/month
AI Cost as % of Revenue: 10.4% 🟢

AI Feature Breakdown:

Feature	Requests	Cost	Avg Latency	User Rating
Lesson Planner	38,200	$7,450	2.8s	4.7/5
Quiz Generator	28,400	$5,280	2.2s	4.5/5
Auto-Grading	18,500	$3,420	1.8s	4.6/5
Writing Assistant	8,200	$1,580	1.5s	4.4/5
Plagiarism Checker	5,200	$730	3.2s	4.3/5

AI Quality Metrics:

• User Satisfaction: 4.5/5.0 (based on post-use ratings)
• Retry Rate: 8.2% (users regenerating output)
• Error Rate: 1.4%
• Timeout Rate: 0.3%

Mobile Usage Dashboard

Purpose: Track mobile web and app usage patterns

Mobile vs Desktop:

Platform Distribution:
Desktop: 58% ████████████████░░░░░░░░░░░░
Mobile:  28% ████████████░░░░░░░░░░░░░░░░
Tablet:  12% █████░░░░░░░░░░░░░░░░░░░░░░░
App:     2%  █░░░░░░░░░░░░░░░░░░░░░░░░░░░

Mobile Experience Metrics:

Metric	Mobile Web	Desktop Web	Target
Load Time	2.8s	1.4s	❤️.0s
Error Rate	0.18%	0.10%	<0.5%
Bounce Rate	22%	12%	<25%
Session Duration	12 min	24 min	>10 min

Dashboard Best Practices

Design Principles

1. Most Important First: Critical metrics at top of dashboard
2. Visual Hierarchy: Size and color indicate importance
3. Context Always: Show targets, benchmarks, and trends
4. Actionable: Include next steps or drill-down options
5. Fast Loading: Optimize for <2 second load times

Color Coding Standards

Status Indicators:

• 🟢 Green: At or above target (good performance)
• 🟡 Yellow: 5-15% below target (needs attention)
• 🟠 Orange: 15-25% below target (concerning)
• 🔴 Red: >25% below target or critical issue (immediate action)

Trend Indicators:

• ↗ Improving (desired direction)
• → Stable (no significant change)
• ↘ Declining (undesired direction)

Dashboard Maintenance

Weekly:

• Verify data accuracy
• Update targets as needed
• Add/remove metrics based on focus
• Check load times

Monthly:

• Review dashboard usage (which dashboards are viewed)
• Archive unused dashboards
• Gather feedback from users
• Update calculations or definitions

Quarterly:

• Redesign underperforming dashboards
• Add new dashboards for new initiatives
• Sunset deprecated metrics
• Train new users on dashboard access

Dashboard Access

Primary Tools:

• Metabase: https://analytics.yebolearn.internal/
• Mixpanel: https://mixpanel.com/yebolearn
• Custom Dashboards: https://dashboards.yebolearn.internal/

Mobile Access: All dashboards mobile-responsive, accessible via phone/tablet

API Access: Select metrics available via REST API for custom integrations

Next Steps

• Feature Analytics - Deep-dive into individual feature performance
• User Analytics - User segmentation and behavior analysis
• Business Analytics - Revenue and sales performance
• Executive Reports - Board-level reporting templates